![]() At the time, actually, there were no B2C PMMs either, but I think there might have previously been.Īfter that first period, a lot of planning and processes and sort of educating. Fast forward some conversations with the manager and a business case to the CMO, I became Skyscanner's first B2B PMM. Sure enough, it became clear to me looking at the B2B organization at Skyscanner that there was a huge gap waiting to be filled by a PMM. This is where speaking to some mentors, I became aware of what product marketing is as a discipline. That allowed me to cover a much broader range of marketing channels and tactics. So I moved into more of a B2B growth hacking role at Skyscanner. But I've always been curious, eager to learn. I started my career PR side, agency-side PR. I actually have a background in journalism. I don't think many of us starting out in the working world are aware of product marketing. Yeah, and I think as many of your previous guests have said, it's not something that I ever planned. How did you originally get into product marketing? And can you talk us through what your initial role looked like as a product marketer to where you are now? These were all the things that I thought placed me at that center strategic orchestrating position that I was really excited about. Ultimately, translating all of that product info into a marketable value proposition that the marketing team and I can work on bringing to customers. But I ensure as well, our sales team is equipped with the product and customer knowledge they need to succeed but also listening to the feedback that they get from their conversations with customers. ![]() I feel like I'm a little bit of an orchestrator where I can relay crucial market and customer feedback to our product teams and I help them shape the roadmap and discover new features. But, crucially, as well, I like feeling like I can have an impact on the products that we bring to market. I've always enjoyed liaising with stakeholders, talking to people on different teams and I also like project managing and strategizing. Sounds great, and what is it that made you want to become a product marketer in the first place? In short, I'm responsible for bringing the voice of the product to market and the voice of the market to the product. So I've come in and I now sit as part of the product organization, reporting to the Co-Founder and Chief Product Officer. And the cofounders basically recognized the value of PMMs quite a few years ago, I think, but for various reasons, not all I'm aware of, I think, the product marketing function, with a strategy, a vision, covering the width and breadth of the discipline had never really taken off. But our core business strategy lies on the B2B side. We cater to both businesses and consumers. We're active in the end-to-end encrypted cloud storage, collaboration, and file-sharing space. Tresorit is a Hungarian startup that has grown to around 100 plus employees. So I was brought on about six months ago as the sole product marketer to help set up the function at Tresorit. ![]() To start off with Olivia, could you give the listeners a brief insight into your current role at Tresorit, please? Today I'm thrilled to be joined by Olivia Michaud, Product Marketing Lead at Tresorit. I'm Lawrence Chapman and I'm a copywriter here at PMA. Hi, everyone, and welcome to the Product Marketing Insider podcast.
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